Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to www.louisemory.com and Reckless Few Records DBA, and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Reckless Few Records DBA or our “website” include Louis Emory and The Reckless Few, Reckless Few Records, and our public website, www.louisemory.com. Our website is informational and contains an ecommerce component (Shop). By using the Louis Emory and The Reckless Few website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered, Reckless Few Records may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • E-mail Address
  • Phone Number
  • Music and/or product preferences

Reckless Few Records may also collect anonymous demographic information, which is not unique to you, such as your:

  • Age
  • Gender
  • Browser and web statistics

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future. 

Use of your Personal Information

Reckless Few Records collects and uses your personal information to operate and deliver the services you have requested. Reckless Few Records may also use your personally identifiable information to inform you of other products or services available from Reckless Few Records and its affiliates.

We receive Personal Information about you, either directly from you, from a third-party source (a source other than you, for example, from Google Analytics website tracking data) or by automated collection when you make a purchase on our website.

Reckless Few Records uses your Personal Information for various purposes and our lawful bases (justifications) for using your Personal Information is either “to provide a requested service or carry out a contract with you”; “where we have a legal obligation”; where you have given us your consent”; or “where it is necessary for our legitimate interests” (this means that we have a business or commercial interests in using your Personal Information).

The tables below explain how we collect and use your Personal Information and the lawful bases (reason) we rely on for using your Personal Information. Where we have said that using or keeping your information is “necessary for our legitimate interests”, we have carried out an assessment to ensure this is not unfair to you.

Please bear in mind that if you choose not to provide information requested by us, or if you object to our use of your Personal Information where we have made it clear that this information is mandatory, we may not be able to provide you with the services you have requested or otherwise fulfil the purpose(s) for which we have asked for your Personal Information.

Online Accounts and Purchases

Information we collect How we use your information and our lawful bases

Purchases/Orders

You give us Personal Information about you when you place an order on our website. This is generally information including the contents of your shopping cart, your name, email address, telephone number, shipping address, delivery preferences and payment details (e.g. credit/debit card/PayPal)

Provide a requested service / carry out a contract with you

To complete and fulfill your purchases on our website, including processing your payments, sending you an order confirmation, sending you updates on your order and having your order delivered to you.

To send you administrative information, including information regarding our website and changes to our terms, conditions and policies.

Comply with a legal obligation

To comply with any relevant consumer laws in relation to purchases you make, including regarding giving you certain information and issuing replacements, credits or refunds (if applicable).

Customer Service Support

You give us Personal Information about you when you contact us in relation to an order or support request you have made on our website. This is generally information including your name, email address, payment details, order details (including shipping and delivery preferences) and details of your enquiry or query.

Provide a requested service / carry out a contract with you

To communicate with you regarding purchases you have made on our website and provide you with related customer service.

Marketing Campaigns and Direct Marketing

Information we collect How we use your information and our lawful bases
Direct Marketing

You give us Personal Information about you when you sign up/agree to receive marketing communications from us.

This is generally information including your name, email address and marketing preferences. Depending on the marketing campaign, this may also include your country, city, date of birth, and gender where you provide us with these additional details.

There are several ways you can sign up to receive marketing from us including:

  • Newsletters. Signing up to receive any of our newsletters on any of our web pages.
  • Campaigns. Signing up to receive marketing communications when you participate in any of our marketing campaigns (including offline campaigns, concerts, competitions, and similar promotions).
  • Purchase. Signing up to receive marketing communications from us when you make a purchase through our online stores.
With your consent

  • To send you marketing communications via email where you have agreed to receive these communications. We will only do this in line with your marketing preferences and you can opt-out of receiving these communications at any time by selecting the unsubscribe link in any email we send or by emailing us at contact@louisemory.com.
  • To segment you for the purposes of determining what content is best suited to send to you. We do this, for example, by analyzing factors about you such as how you have signed up to receive marketing communications from us (e.g. on our website or through a campaign), your location, and the marketing preferences you have communicated to us. Please note that we will cease to do any segmentation where you opt-out of receiving marketing communications at any time by selecting the unsubscribe link in any email we send or by emailing us at contact@louisemory.com.

Please note that, if you do opt-out from receiving marketing-related messages from us, we will continue to send administrative and service messages to you as necessary. These messages will not contain any marketing content.

Social Media Audience Advertising

You give us Personal Information about you when you sign up or agree to receive marketing communications from us including social media advertising. This is generally information including your name, email address, social media username or handle, telephone number and marketing preferences.

Where we may have a social media pixel on our website, you give us Personal Information about you when you consent to this pixel interacting with and collecting data from your device when you access our website. This is generally information on the fact that you have visited our website and have an account on our partner social media platforms (e.g. Facebook or Google).

Please see our Cookies Policy for further information on social media pixels and how they work.

With your consent

  • To send you our custom ads on your social media account using audience targeting technology, where our social media partners match your email address or information collected from our social media pixels with your user account on their platform (if you have one), and include you on a group of individuals to whom we can send custom ads.
  • To segment you for the purposes of determining what content is best suited to send to you.

Social Media, Streaming Services and Third-Party Accounts

Information we collect How we use your information and our lawful bases

Listening Behavior on Streaming Platforms

If you give us permission to, we collect Personal Information from streaming platforms you use (e.g. Spotify) on your listening behavior on their platform. This may include information on tracks, playlists and albums listened to, along with your top genres and artists.

With your consent

  • To analyze your listening behavior (on both an aggregated and personally identifiable bases) for the purposes of determining what marketing content may be more suitable to send to you, if you have consented (on the streaming platform) to receiving direct marketing communications from us and in line with your marketing preferences. Please note that you can withdraw your consent to us using your listening behavior through your streaming platform.
  • To monitor the performance of our content on streaming platforms by analyzing users’ listening behavior.

Pre-save/Pre-add

If you pre-save or pre-add any of our unreleased content on a streaming platform, the streaming platform may share your Personal Information with us. This may include information on the pre-save/pre-added content you have selected, along with your name, email address, city, country and (if applicable) your marketing preferences where you have opted into receiving marketing communications from us.

With your consent

  • To add requested content to your streaming platform library when this content is officially released and to send you an email informing you of its official release.
  • To send you marketing communications by email where you have agreed to receive these communications. We will only do this in line with your marketing preferences and you can opt-out of receiving these communications at any time by selecting the unsubscribe link in any email we send or by emailing us at contact@louisemory.com.

General Enquiries and Engagement

Information we collect How we use your information and our lawful bases

General Enquiries

You give us Personal Information about you when you contact us or otherwise interact with us generally, including via email, social media, online contact form, telephone call or otherwise. This is generally information including your name, contact information, and details of your communication.

With your consent

  • To analyze your listening behavior (on both an aggregated and personally identifiable bases) for the purposes of determining what marketing content may be more suitable to send to you, if you have consented (on the streaming platform) to receiving direct marketing communications from us and in line with your marketing preferences. Please note that you can withdraw your consent to us using your listening behavior through your streaming platform.
  • To monitor the performance of our content on streaming platforms by analyzing users’ listening behavior.

Surveys

You give us Personal Information about you when you participate in and complete any of our surveys. This is generally information including your name, contact information, and your survey responses.

With your consent

To register you for our surveys and to analyze the responses you have provided to our survey questions.

Automatically Collected Information

Information we collect How we use your information and our lawful bases

Email Deliverability

We collect certain Personal Information by automated means when we send you marketing emails in line with your marketing preferences. This is generally information including whether you have opened the email and what you have clicked on within the email.

Please see our Cookies Policy for information on what Cookies (and other similar technologies) are and how we use them.

With your consent

  • To monitor the performance of the marketing emails we send to you.
  • To tailor future marketing emails, we send to you based on your interactions with our previous emails.

Accessing our website

We collect certain Personal Information by automated means when you visit or interact with www.louisemory.com. This is generally information including:

  • Browser and Device Details: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, device type (Windows or Mac), screen resolution, operating system version, Internet browser type and version of our website that you are using.
  • IP Address: An Internet Protocol (IP) address is a number that is automatically assigned to your device from which you are accessing a website by your Internet Service Provider (ISP), and is identified and logged automatically in our server log files whenever you visit the website, along with the time of the visit and the activity on the website.

It is necessary for our legitimate interests

  • To calculate our website usage levels.
  • To help diagnose server problems.
  • To manage/maintain our website and Shop.
  • To determine your location at a country level.

Cookies (and Similar Technologies)

When you visit our website we collect Personal Information about you through cookies and similar technologies placed on your device. The information collected may include a user ID assigned to you, your IP address, the content you have interacted with on our website, duration of each visit to our website, error messages encountered when using our website and your interactions with social plug-ins (e.g. Facebook like or share button) on our website.

Please see our Cookies Policy for information on what Cookies (and other similar technologies) are and how we use them.

 

Necessary for our legitimate interests

  • To ensure our website works as intended on your device and as necessary to provide the content or services you request on our website.

Necessary to comply with a legal obligation

  • To ensure your use of our website and any activities you carry out on our website is secure.
  • To comply with applicable legislation with regards to Cookies and information collected from Cookies – for example, to remember your cookies settings.

With your consent

  • To target you with customized advertising online and on social media based on your online activity and use of our website.
  • To share your information with third party partners for the purposes of them sending you customized advertising content online and on social media.
  • To share your information with third party social media platform partners where you interact with social plug-ins (e.g. Facebook like or share button) on our website.
  • To recognize you when you return to our website and to customize your experience based on your previous visits.
  • To carry out web analytics on our website (e.g. to monitor the number of your visits to our website and the actions you take on our website for analytical purposes).

Internal Business Processes

Information we collect How we use your information and our lawful bases

Aggregating Personal Information

Our aggregating of Personal Information may apply to any of the above Personal Information we collect about you.

 

Necessary for our legitimate interests

To aggregate any Personal Information we collect so that in its final aggregated form, it will no longer directly identify you or any other individual. For example, by using Personal Information collected from website visits to calculate the percentage of our users who like a particular song/album. We use the aggregated data generated for multiple purposes including:

  • To develop new products and services.
  • To enhance, improve, or modify our current products and services.
  • To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
  • To operate and expand our business activities, for example, understanding which parts of our website are of most interest to our users so we can focus resources and development efforts effectively.

Audits (Internal and External) and Compliance

Our audit and compliance process may apply to any of the above Personal Information we collect about you.

Necessary for our legitimate interests

To verify that our internal processes function as intended.

Necessary to comply with a legal obligation

To verify that our internal processes are compliant with legal, regulatory, or contractual requirements.

Fraud and Security

Our fraud and security monitoring process may apply to any of the above Personal Information we collect about you.

 

Necessary for our legitimate interests

    To carry out fraud and security monitoring within our business, for example, to detect and prevent cyberattacks or attempts to commit identity theft.

    Administration

    Our administrative processes may apply to any of the above Personal Information we collect about you.

     

    Necessary for our legitimate interests

    To operate efficiently within our business model and corporate structure, in a way that effectively services our customers, including by using a range of centralized and localized business functions.

     

    Legal claims

    Our legal claims process may apply to any of the above Personal Information we collect about you.

     

    Necessary to comply with a legal obligation / Legitimate interests (depending on the situation)

    To effectively defend or bring claims to protect our legal rights and interests, and to respond to investigations from regulators or law enforcement.

     

    Sharing Information with Third Parties

    Reckless Few Records does not sell, rent or lease its customer lists to third parties.

    Reckless Few Records may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Reckless Few Records, and they are required to maintain the confidentiality of your information.

    Reckless Few Records may share your Personal Information with companies who perform services on our behalf to enable them to support the services we provide to you. These can include consultants, providers of professional advisory services (such as lawyers and accountants), digital marketing agencies, service providers involved in hosting, marketing technology (such as for email campaign creation, email automation, managing opt-outs, etc), data analysis (such as website traffic analytics), payment processing (such as PayPal), order fulfilment (such as shipping/delivery of customer orders), infrastructure provision (such as website and application development), auditing, IT services, customer service, email delivery, credit card processing, and other similar services.

    Reckless Few Records may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Reckless Few Records or the site; (b) protect and defend the rights or property of Reckless Few Records; and/or (c) act under exigent circumstances to protect the personal safety of users of Reckless Few Records, or the public.

    Storage of Your Personal Information

    We will retain your Personal Information for as long as needed or permitted considering the purpose(s) for which it was obtained and consistent with applicable law.

    The criteria we use to determine our retention periods include:

    • The length of time we have an ongoing relationship with you and provide our website to you;
    • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period before we can delete them);
    • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations); and
    • Any guidelines issued by relevant legal and data protection authorities.

    Sensitive Personal Information

    We ask that you not send us, and you not disclose to us, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, sexual orientation or sex life, political opinions, religion or philosophical beliefs, health related information, criminal background or trade union membership) on or through our website, social media accounts or otherwise unless we expressly request this information for specified purposes.

    Your Privacy Rights

    If you would like to exercise your rights in relation to your Personal Information (such as to access, review, correct, update, suppress, restrict or delete Personal Information), you may contact us at: contact@louisemory.com. We will respond to your request consistent with applicable law.

    When contacting us, please make clear what right(s) you wish to exercise, what actions you would like us to take concerning your Personal Information and any specifics on the Personal Information your request relates to. This will allow us deal with your request more efficiently.

    For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request or we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and within any legally required time limits.

    Links

    This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

    Security of your Personal Information

    Reckless Few Records secures your personal information from unauthorized access, use, or disclosure. Reckless Few Records uses the following methods for this purpose:

    SSL Protocol

    When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

    We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

    Right to Deletion

    Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

    • Delete your personal information from our records; and
    • Direct any service providers to delete your personal information from their records.

    Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

    • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
    • Debug to identify and repair errors that impair existing intended functionality;
    • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
    • Comply with the California Electronic Communications Privacy Act;
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
    • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
    • Comply with an existing legal obligation; or
    • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

    Children Under Thirteen

    Reckless Few Records does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

    E-mail Communications

    From time to time, Reckless Few Records may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Reckless Few Records or click on a link therein. If you would like to stop receiving marketing or promotional communications via email from Reckless Few Records, you may opt out of such communications by clicking on the UNSUBSCRIBE link.

    External Data Storage Sites

    We may store your data on servers provided by third party hosting vendors with whom we have contracted.

    Changes to this Statement

    Reckless Few Records reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

    Contact Information

    Reckless Few Records welcomes your questions or comments regarding this Statement of Privacy. If you believe that Reckless Few Records has not adhered to this Statement, please contact Reckless Few Records at: contact@louisemory.com

    Effective as of February 27, 2023